All good things start with friends!

  • Creative
  • Design




to develop a creative platform, communication strategy and creative materials for a launch of a new multi-component loyalty program MEGA Friends. This program comprises not only rational, but also emotional benefits for participants:

  • rational (bonuses for every purchase in MEGA, discounts, services and gift cards);
  • hobby clubs for each taste for free. They provide an opportunity to meet, communicate, research, inspire, learn, help and receive help, have fun and embrace life);
  • our Place – is a physical space inside MEGA (a place for a rest, meetings, inspiration and etc.).


Жизнь — это исследование. И самые крутые вещи в нашей жизни обычно начинаются с друзей.


Life is a research. And the coolest things in our lives usually start with friends. They call us to concerts and exhibitions, invite us to try new hobbies, discover travel places with us, introduce us to new people.



MEGA reminds everyone that all good things start with friends. They inspire us and are open to new experiences.

Together with MEGA and the new loyalty program, new impressions and bonuses await you and your friends.



This has led to the development of:

  • 360 ° integrated campaign platform;
  • TVC for TV and OLV;
  • 3 KV announcing the launch of the program, + 8 KV for components of the program for hosting in-mall, OOH, website;
  • non-standard: stereo vario for stops;
  • series of 21 KV for hobby clubs program.

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