- to increase the popularity of Alfa-Bank for opening start-up entrepreneurs' accounts;
- popularizing of entrepreneurship.
To create YouTube shows in the format of a business battle between famous businessmen.
To show honest stories of successful Belarusian entrepreneurs who are not afraid to show their successes and failures, ready for a frank talk with their opponent about business, ready to share motivation, ideas and advice for beginners. Each episode involves 2 bright domestic entrepreneurs representing a certain industry.
- The project will work for a long time on the image of the bank - an expert in business;
- 20.5% increase in INSYNC TV subscribers;
- the total number of project views > 355 thousand, the total number of views on the Insync TV channel with the launch of the project increased by 3.8%.
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